Born out of late-stage capitalist fatigue and a brooding sense of an impending doomsday, Middle Name John’s debut album, Obviously Confidential, bridges post-punk swagger with experimental electronic rock. The brief was to craft an unmistakable visual identity, a recognizable graphic signature that captures the record’s witty, trippy and dystopian undertones.

To reflect the album’s genre-bending energy, the brand system leans into a raw, grunge-inspired visual language. The design pairs distorted typographic layouts, high-contrast monochrome textures and toxic neon-green graphic accents to evoke an underground, post-punk sensibility. Designed for maximum versatility across tape packaging, merch drops and digital streaming platforms, the identity gives Middle Name John an iconic look that feels as experimental and unvarnished as the music itself.