Dark Tide is a high-performance sunscreen brand built for tattooed and melanin-rich skin, makeup lovers and anyone who prefers their glow from highlighter, not UV damage.

We rejected the tired clichés dominating the industry - soft pastel promises, beachy neutrals and sanitised 'clean girl' minimalism. Instead, the brand's visual identity embraces dark sophistication, heavy-metal typography and raw, high-contrast imagery that commands space. From tactile matte-black packaging with metallic accents to visceral editorial art direction, every touchpoint feels bold, gritty and intentionally unapologetic.

Dark Tide's vision is to lead sun protection for the alternative community with a brand where skincare meets self-expression, and SPF is part of the look, not an afterthought.